Redesign Recovery
Many factors can make a website's visits decrease or lead to the belief that a decrease has occurred. This article covers eight of the most common issues that affect organic search traffic drops. Analytics issue This is an error in …
Continue Reading about Reasons Your Website Visits Have Decreased →
Launching a new website or changing content on the site without the input of someone who's thinking about the technical marketing side of your design can lead to some unintended consequences. We wrote another article on common reasons …
Continue Reading about How to Redesign Your Website Without Losing SEO →
We needed to: Understand how marketing, sales and the website performed when things “were good”Understand how marketing, sales and the website performed now that things “were bad”Identify issues that caused things to “be bad”Develop a …
Challenge Assist an established professional services firm who is the leader in their industry with a website migration and increasing awareness of them as the best choice for services in their industry. Outcome The website was migrated …
Challenge Preserve the lead generation capabilities of a software development company’s 10 year old website that had just been redesigned and was about to launch. Outcome We helped their development team correct issues that were made …
Continue Reading about Last Minute Pre-Launch Audit Saves Developer’s SEO During Redesign →
Challenge Understand what was causing a business consulting firm's website to deliver less leads after a redesign and make the website deliver as many, or more, leads as before. Outcome We diagnosed the root causes of their poor lead …
Continue Reading about 400% Increase in Qualified Leads After Redesign Recovery →
Challenge Ensure the website redesign increases visits from searchers on Google by restructuring content and meeting all technical best practices to build on existing traffic. Outcome Provided consulting on migrating content in a way to …
Challenge Help a 40-year old nationwide transportation logistics firm migrate to a new website that gives them more control over their web presence. Outcome We helped the company modernize their marketing, building out a web presence …
Continue Reading about 40-Year-Old Logistics Company Modernizes Web Presence With Redesign →
Once the site launches, it’s time to start monitoring changes in metrics. This is the only way to know whether or not the redesign is helping you accomplish your business goals. Monitor Your Website’s Metrics For example, if you …
At this point, everything should be complete. You've structured your content; you’ve migrated your content; you've designed the pages; you’ve developed the site and you’ve optimized it. Now, it’s time to launch it. Approving the …
We help organizations maintain and improve their website’s lead generation capabilities during the redesign process. Redesign Recovery is part of GainTap, LLC, a digital marketing analytics and website optimization firm.
