Your company has an 1,855% greater chance of losing traffic after a redesign than being audited by the IRS.
We’ve monitored thousands of sites and found that 18% experience a traffic drop after being redesigned compared to the 2019 IRS corporate audit rate of 0.97%.
There’s more to a redesign
Colors and fonts are nice, but leads and sales are better.
Too often websites are redesigned to give the company an “updated look” without thinking about how the design affects numbers that drive contacts.
If it looks great but fails to generate leads, what’s the point?
The whole business can suffer greatly.
Less visits, leads, sales, revenue and employees.
If you’re watching site metrics, you’ll see a drop in visits or at least leads. Then you’ll hear from sales that they aren’t getting calls and emails.
This will soon affect revenue and, if not corrected, can cause the business to lose employees.
Successful redesign launches and recoveries.
Ensure the website redesign increases visits from searchers on Google by restructuring content and meeting all technical best practices to build on existing traffic.
Help a growing nationwide surgical center correct technical and strategic issues that caused their revenue to drop after they launched a new website.
Preserve the lead generation capabilities of a software development company’s 10 year old website that had just been redesigned and was about to launch.
Understand what was causing a business consulting firm’s website to deliver less leads after a redesign and make the website deliver as many, or more, leads as before.
Help a 40-year old nationwide transportation logistics firm migrate to a new website that gives them more control over their web presence.
Assist an established professional services firm who is the leader in their industry with a website migration and increasing awareness of them as the best choice for services in their industry.